Grit. Guts. And Highland Glory.

At Run Rugged Events, we create unforgettable sporting experiences in and around Assynt - one of the most breathtaking and untamed corners of Scotland.

Founded by friends and fellow adventurers Oliver and Paul, we bring a shared passion for endurance, exploration, and community to every event we organise, whether you’re a runner, cyclist, swimmer or hiker.

Our mission is straightforward: to unleash the power of sport against the backdrop of mountains, lochs, wild beaches and moorland that few dare to conquer. We craft events that challenge the body and stir the soul, all while standing shoulder-to-shoulder with the local community. We’re not just about races; we’re about roots—raising funds for vital charities, donating a solid slice of ticket sales back to the people who make this place home, and boosting local groups and businesses.

We thrive on grit, determination, and connection. We champion sustainable tourism and active lifestyles in the rugged Northern Highlands. Run Rugged Events is for the wild-hearted—those who want more than just a holiday, but an experience that leaves you worn, proud, and alive.

Get ready to move. Get ready to grit. Get ready to Run Rugged.